Delight Customers
Reports Operators Actually Read
The numbers that run a simulator business — live, per bay, per hour, without the Sunday-night spreadsheet.
Birdie's reporting shows the numbers that run a simulator business: utilization by day and hour, revenue per bay and per stream, membership and package health, and lapsed-player lists — pulled live from bookings and billing. You see which hours underperform and who to win back, without exporting a thing.
-
The Sunday-night spreadsheet ritual.
Export bookings, export payments, rebuild the pivot table, hope the columns still line up. Two hours a week to learn what the software already knows.
-
Averages hide the problem.
Monthly revenue looks fine — so nobody notices the Tuesday-afternoon block earning zero for two straight quarters. Totals lie; hours tell the truth.
-
Lapsed players are invisible.
The regular who stopped booking in March never shows up in a report — only in the empty tee sheet. By the time you feel it, he plays somewhere else.
Utilization by day and hour
The week as a grid — which hours fill, which sit dark — pulled live from the tee sheet. You already saw this instrument on our Grow page; here it runs on your actual bookings.
- Day × hour utilization view
- Live from the tee sheet, no exports
- The empty blocks made visible
Revenue per bay, without the pivot table
What each bay earned, how it splits across rentals, memberships, lessons, and packs — the money story updated as it happens, not reconstructed on Sunday.
- Per-bay revenue
- Revenue by stream
- Bookings and billing in one number
Membership and package health
Active members, growth, hour-bank consumption, packs nearing expiry — the recurring-revenue engine gets its own gauge cluster.
- Membership growth and churn view
- Hour-bank utilization
- Expiring packs surfaced
Lapsed-player lists that feed campaigns
Who hasn’t booked in 30, 60, 90 days — as a list you can act on. One click from a report to a win-back campaign, because reporting and engagement live in the same system.
- Lapsed lists by recency
- Feeds engagement segments directly
- The report that pays for itself
Pairs with
Common Questions
1 Can I export the data?
Yes — reports export when you want them in a spreadsheet. The point is that you no longer have to build the spreadsheet to see the numbers.
2 Is it real-time or end-of-day?
Reporting reads from the same live system as the tee sheet and billing, so what you see reflects the operation as it stands.
3 Does it roll up across locations?
Multi-location operators see each site’s numbers and the whole operation from one account.
4 Who on staff can see reports?
That’s a permission. Owners and managers see money; front-desk roles can be limited to the operational views. You decide by role, not by sharing a login.