Birdie Grow · Campaigns
Marketing That Fills Specific Hours
Offers aimed at your empty blocks, calendars that actually run, and reports in booked bays.
Golf simulator marketing that fills specific hours: email and SMS campaigns aimed at your slow blocks, offers designed around real capacity and margin, and paid ads that report in booked bays. Birdie Grow plans, writes, and runs it — with weekday-fill playbooks tested on our own facility.
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You discounted Saturday.
The promo filled hours that were already full and gave away margin on your best night. Offers need to aim at the empty blocks, not the busy ones.
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The list is a graveyard.
Hundreds of past customers, zero sends since the grand opening. The cheapest bookings you will ever get are sitting in that CSV.
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"Boost post" is not a strategy.
Ad money without an offer, a segment, or tracking just buys impressions. Nobody books an impression.
Offer design around empty capacity
We start from your utilization, not a promo calendar: what the dark cells cost, which offer moves them, and what discount you can actually afford. Marketing that respects your margin.
- Offers aimed at slow blocks only
- Margin math before the promo
- League and membership feeders
Email and SMS calendars that actually run
A monthly calendar of sends — planned, written, and scheduled — so the list stops being a graveyard. Segments come from booking history: members, lapsed players, league night regulars.
- Monthly send calendar, done for you
- Segments from real booking data
- Written in your voice, approved by you
Weekday-fill playbooks
The Tuesday-2pm problem has known plays: off-peak passes, corporate blocks, senior leagues, remote-work specials. We run the ones that fit your market and drop the ones that don’t.
- Tested on our own facility
- Matched to your market, not copied
- Measured against the heatmap
Paid that reports in bookings
Search and social ads with an offer, a segment, and conversion tracking wired to actual reservations. If a campaign can’t show booked bays, it doesn’t get next month’s budget.
- Conversion tracking to bookings
- Budgets follow results
- Plain-English monthly report
How It Works
- 1
Audit
Your list, your offers, your tracking — and where the quick wins are.
DeliverableGap Report
- 2
Calendar & offers
A 90-day plan of sends and campaigns aimed at your empty hours.
Deliverable90-Day Calendar
- 3
Run & iterate
Campaigns ship monthly; what books bays gets more budget.
DeliverableMonthly Scorecard
Every playbook here ran on our own bays at All Seasons first — the weekday-fill plays we sell are the ones that survived contact with a real tee sheet.
Scoped after the audit — campaign work is monthly, sized to your gap, no long-term lock-in. See pricing
Common Questions
1 Do I need a big email list to start?
No. Most facilities have more list than they think — every past booking is a contact. We start with what exists and grow it with every campaign.
2 Which channels do you run?
Email and SMS first (highest return, lowest cost), then paid search and social where the math supports it. Channels earn their place; nothing runs out of habit.
3 How do you measure success?
Booked bays, tracked. Every campaign lands on a booking page with conversion tracking, and the monthly scorecard reports reservations — not opens, clicks, or impressions.
4 Does this run inside Birdie software?
If you’re on Birdie, campaigns and automations run natively in your platform. If you’re not, we run them on standard tools — you don’t need Birdie software to hire us.