Grow Revenue
Campaigns, Two-Way Texting & Automations
Set the rule once. It rebooks lapsed players and fills quiet weekdays while you run the floor.
Birdie's engagement engine is built-in marketing for your facility: multi-step SMS and email campaigns, native two-way texting from your business number, one-time blasts, and if/then automations that rebook lapsed players — all triggered by real booking and membership data instead of a disconnected marketing tool.
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Mailchimp has never seen your tee sheet.
Generic email tools can’t segment by "hasn’t booked in 21 days" or "member with unused hours" — the only segments that actually fill bays.
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Lapsed players vanish silently.
The regular who stopped coming in March? Nobody noticed until summer. By then he’s got a membership somewhere else.
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You text customers from your personal phone.
Booking changes, league updates, "we got a cancellation" — all from your own number, at all hours, with no record anyone else can see.
How the automation canvas works
Build if/then flows on booking and membership data: a trigger, a condition, and the messages that follow. Set the rule once — "no booking in 21 days" — and it quietly rebooks people forever.
- Triggers from real tee-sheet data
- Branching conditions (member vs. guest)
- SMS and email steps with waits between
Native two-way texting
Texts come from your business number and land in a shared inbox anyone on staff can answer. Customers reply "can we do 8 instead?" and it is a conversation, not a dead end.
- Your number, not a personal phone
- Shared team inbox with history
- Booking links that resolve in one tap
Multi-step campaigns, not one-off blasts
A winter league launch is a sequence: announce, remind, last-call. The builder chains SMS and email steps with waits and stop-conditions, so people who signed up stop hearing about it.
- Chained SMS + email sequences
- Stop-conditions on conversion
- Reusable for every season
Blasts with segments that mean something
When you do need reach right now — a cancellation to fill tonight, a storm closure — blast exactly the right list: members, league players, anyone who played in the last 60 days.
- Segments built from booking history
- One-time SMS or email in minutes
- Opt-out handled automatically
Pairs with
Common Questions
1 Do texts come from our own number?
Yes — your facility gets its own texting number (SMS runs on Telnyx under the hood). Customers save it, reply to it, and never see a personal cell again.
2 How is opt-in and opt-out handled?
Customers opt in at booking or signup, every message carries opt-out handling, and unsubscribes apply instantly across campaigns and automations. Compliance is built in, not bolted on.
3 Can an automated text include a booking link?
Yes — that is the whole play. "We miss you" lands with a link that opens your booking page with the customer recognized, one tap from a reserved bay.
4 What can trigger an automation?
Booking behavior (no booking in N days, first visit, no-show), membership events (renewal coming, hours unused), and league activity — the signals a generic marketing tool never sees.