The Indoor Golf Operating System
Run Your Golf Simulator Business on One Platform
Bookings, payments, memberships, coaches, leagues, and marketing automation — built only for indoor golf, live in 24 hours.
Flat monthly pricing. No contracts. No setup fees.
Illustration: a Birdie tee sheet filling with bookings as utilization climbs from 41% to 68%.
- 100+Facilities
- 24hrTo Go Live
- $197Flat / Month
- Built by operators
Trusted by 100+ indoor golf facilities across the US and Canada
Wherever You Are, Start There
Software to Run It. Experts to Build and Grow It.
Birdie is a software company first — and a team of operators second. Pick the door that matches where you are today.
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BUILD
No location yet?
Validate the market, model the money, and plan the buildout before you sign a lease.
- Feasibility & pro forma
- Layout & equipment
- Launch plan
- Most Operators Start Here
SOFTWARE
Open or opening soon?
The operating system for your floor: bookings, payments, memberships, coaches, leagues, and automation.
- Live in 24 hours
- Flat monthly price
- Built only for indoor golf
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GROW
Open but under-booked?
Marketing, web design, and local SEO from people who actually run a facility.
- Free marketing audit
- Website & local SEO
- Campaigns that fill weekday bays
The Platform
Everything Your Facility Runs On
One system for the front desk, the bays, the members, and the marketing.
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Bookings & Tee Sheet
The calendar that runs the building — bays, hours, buffers, deposits.
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Pricing Engine
Charge the right rate at 2pm Tuesday and 7pm Saturday.
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Memberships & Contracts
Recurring revenue with real agreements behind it.
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Coaches Portal
Their own schedules, lessons, packages — and a lite CRM for notes & progress.
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Engagement & Automations
Campaigns, two-way SMS, and if/then flows that rebook players.
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Leagues & Community
Nights that fill themselves and bring the same faces back.
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Payments
Square + Stripe
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Credit Packs
Punch cards, prepaid hours
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Staff
Roles & schedules
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F&B
Tabs, simple menus
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Customer Portal & App
White-label PWA
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Check-In Kiosk
Walk in, tap, play
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Reporting & Intelligence
Utilization, revenue, memberships — know your numbers without exporting a thing.
Engagement Engine
Marketing That Runs While You Run the Floor
Your best marketing hours are the ones you spend on the floor. Birdie's engagement engine rebooks lapsed players, fills quiet weekdays, and answers texts — on rules you set once.
- Multi-step SMS & email campaign builder
- Two-way texting, native — no third-party inbox
- If/then automation rules (lapsed member? 6 hours unused? It handles it)
- One-time blasts when you need reach now
Don't have a location yet?
We'll help you build one.
Feasibility, pro forma, layout, equipment, and launch — a virtual consultancy run by operators who will talk you out of a bad deal.
Explore Birdie BuildOpen but not full?
Let's fix your weekdays.
Websites, local SEO, and campaigns from the team behind a top-ranking facility.
Explore Birdie GrowGetting Started
Live in 24 Hours
No implementation project. No developer. One day between deciding and taking bookings.
- DAY 0
Book a demo or start self-service
Twenty minutes, your questions, real screens — or skip the call and set up on your own.
- DAY 1
We build your facility with you
Bays, pricing, memberships, branding — configured together, not left to a help doc.
- LIVE
Go live
White-glove support from day one. Your customers book that night.
Common Questions
Straight Answers
1 Is Birdie only for golf simulators?
Birdie is purpose-built for indoor golf and simulator venues — that focus is the point. If your facility mixes sim golf with other attractions, Birdie still runs the golf side end to end; talk to us about your setup.
2 Do I have to use Birdie's software to hire Build or Grow?
No. Build and Grow are standalone services — you can hire either without ever running our software. Most operators end up on the platform because the plan is built around it, but it is never a requirement.
3 How fast can we go live?
Most facilities are live within 24 hours of kickoff: we configure bays, pricing, memberships, and branding with you, then your booking page takes real reservations that night.
4 What does it cost?
One flat monthly price — no per-booking fees, no contracts, no setup fees. Current numbers live on the pricing page. See pricing →
5 Does it work with Square and Stripe?
Yes. Payments run through Square or Stripe — your money settles in your account, and Birdie handles deposits, no-show charges, and memberships on top.
6 Can coaches really manage themselves?
Yes. Coaches get their own portal: their schedule, their lesson packages, their client list, and a lite CRM for notes and progress — without needing you to broker every booking. Inside the coaches portal →
Ready to Run a Tighter, Fuller Facility?
See the platform on your own numbers — or set it up yourself today.