Business Model
Public play, memberships, leagues, lessons, events, and the right mix for your market.
The Operating Partner for Indoor Golf
Build, Launch, and Grow Your Indoor Golf Facility
From business planning and pro forma support to construction coordination, equipment, branding, marketing, and booking software, Birdie helps operators go from idea to open doors — and keeps the business running after launch.
Trusted by 100+ facilities 24-hour software setup From concept to opening day
- 100+ facilities powered by Birdie
- Build + launch support
- Software live in 24 hours
- No developers required
Plan Before You Sign
Before You Sign a Lease, Know What You’re Building
Most indoor golf mistakes happen before the first bay is built. The wrong lease, wrong bay count, wrong equipment mix, or weak launch plan can turn a good idea into an expensive lesson. Birdie helps you pressure-test the business before you commit six figures to a space.
Build an independent facility around your market — not a rigid franchise playbook. Birdie gives you the strategy, support, and operating system without forcing a one-size-fits-all model.
- Lease & location review
- Pro forma pressure test
- Independent operator friendly
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Validate the business
Pressure-test demand, pricing, and revenue before you sign.
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Avoid expensive mistakes
Catch weak spots early and build with confidence.
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Open with a clear plan
Launch on time with the right setup, team, and marketing strategy.
What Birdie Helps You Figure Out
The Decisions That Shape the Business
Before you commit to a lease, equipment package, or buildout budget, Birdie helps you pressure-test the key decisions that determine whether the facility works on paper and in the real world.
Pro Forma
Revenue assumptions, utilization, expenses, breakeven, and a model you can actually believe.
Lease + Layout
Ceiling height, bay count, customer flow, lounge space, and location fit.
Equipment Package
Launch monitors, projectors, screens, mats, turf, computers, and supporting tech.
Construction Scope
Bay specs, finishes, contractor coordination, electrical needs, and buildout planning.
Brand + Launch
Positioning, website, pricing, memberships, and a go-to-market plan for opening day.
You stay in control.
Birdie supports independent operators.
Get the structure, strategy, and operating system you need — without handing over your brand, pricing, or customer relationships.
The Birdie Build Process
A Proven Process from
Concept to Opening Day
We guide you through every stage of the build and launch process with a clear plan, expert support, and tools built specifically for indoor golf.
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Discover
We learn your goals, market, and vision to validate the opportunity and define success.
Deliverable Discovery Report -
Plan
We build your business model, pro forma, and facility plan so you know what to build and why.
Deliverable Business Plan + Pro Forma -
Design
We design the layout, bay count, tech stack, and experience to maximize performance.
Deliverable Layout + Tech Spec Package -
Source
We package and price the right equipment and manage purchasing and delivery.
Deliverable Equipment Package + Schedule -
Coordinate
We work directly with your contractor to keep the build on schedule, on spec, and on budget.
Deliverable Build Coordination + Updates -
Launch
We build your brand, website, memberships, and marketing strategy to drive day-one demand.
Deliverable Launch Plan + Campaign Assets -
Operate & Grow
We activate your booking system and automations so you can run smarter and grow faster.
Deliverable Live Operating System + Training
One partner. One process.
From idea to long-term success.
We’ve helped 100+ indoor golf facilities navigate this process so you can open with confidence and stay focused on growth.
See What We BuildSupport for Every Stage
Choose the Level of Support
That Fits Your Build
Every facility is different. Whether you’re just exploring the idea or ready to break ground, we have a package to move your project forward.
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PLAN
Validate Your Idea
Get clarity on your concept, market, and financials before investing major capital.
- Market & location review
- Pro forma & financial model
- Business model strategy
- High-level layout review
- Equipment recommendations
Best for: Exploring owners and early planners
Start My Plan - Most Popular
BUILD
Plan. Design. Build.
End-to-end planning, design, and coordination to build your facility the right way.
- Everything in Plan
- Detailed layout & bay optimization
- Construction specs & documentation
- Contractor coordination support
- Equipment sourcing & pricing
- Project timeline & budget tracking
Best for: Owners with a location in progress
Build My Facility -
BUILD + LAUNCH
Open with Momentum.
Everything in Build, plus branding, marketing, and software setup to launch strong.
- Everything in Build
- Brand identity & messaging
- Website & booking setup
- Memberships & pricing strategy
- Launch marketing plan & ads
- Opening campaign support
- Onboarding & training
Best for: Owners who want a fully supported launch
Launch with Confidence
Not sure which is right for you?
We’ll help you choose the best path for your goals and budget.
New to indoor golf?
Don’t have a facility yet? We’ll help you build one.
Most people who want to open an indoor golf business don’t fail on effort. They fail on the parts no one warns them about — the wrong market, the wrong lease, the wrong numbers. We built our own. We’ll help you build yours.
- Validate
- Plan
- Fund
- Locate
- Build
- Brand
- Equip
- Launch
- Grow
Not sure your market can even support a facility? Find out before you spend a dollar.
Or start reading — How to Start a Golf Simulator Business · What It Costs to Open · Real Revenue by Bay Count.
Start with one step. No big commitment. Add the next when you’re ready.
Your booking system shouldn’t be the reason you’re losing customers.
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Empty weekday bays
Most venues run at 40% weekday utilization. The right system surfaces those gaps and helps you fill them.
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No-shows with no warning
Manual confirmation means no-shows you didn’t see coming. Automated SMS reminders change that overnight.
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Software built for gyms, not simulators
Hourly bays, group bookings, weekday pricing, memberships — generic tools weren’t built for how you operate.
Live in 24 hours. Zero technical overhead.
Birdie handles the setup so you can focus on running your venue. No developers, no migration headaches, no downtime.
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Book a 15-minute walkthrough
See the platform live. No commitment.
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We configure your system
Bays, pricing, memberships, and add-ons — all handled.
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Your booking flow goes live
Customers can book within 24 hours of signing.
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You start filling empty hours
No tech knowledge required. We handle everything.
No risk, no complexity. See the pricing and get started.
See it in action
Everything you need to run a golf simulator business — in one place.
This is what you’ll run on day one.
Booking Experience
Owner Dashboard
Analytics
Bookings
Members
Messages
Payments
A representative view of the Birdie operating system.
Everything you need to run and grow your simulator business.
The booking system handles your day-to-day. The intelligence layer shows you where to grow.
Booking System
- Bay-Based Scheduling Real-time availability across all bays
- Membership Plans Hour banks, bay restrictions, advance booking windows
- Add-Ons at Checkout BYOB, guests, custom items priced inline
- Automated SMS Confirmations Instant confirmation + pre-session reminders
- Square Payment Integration Built into the booking flow, no redirect
- Mobile-Optimized Full booking flow in under 30 seconds on any device
Revenue Intelligence
- Weekday Utilization Tracking
- Lapsed Customer Identification Auto-segments customers inactive 60+ days
- One-Click Reactivation Campaigns
- Google Review Automation
- Owner Dashboard
- Multi-Location Support
24/7 Door Access
Run your simulator 24/7 — without hiring more staff.
Birdie integrates directly with PDK smart locks to automate door access. Customers book online, get a time-gated SMS unlock link, and let themselves in. No keypad. No keycard. No one on-site required.
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Automated SMS Unlock
Every booking triggers a text with a unique unlock link that activates at session start and expires when they leave.
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Time-Gated Access
The link only works during the booked window. Arrive early — it won’t open. Session ends — it stops working.
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No App. No PIN. No Staff.
Works on any smartphone through a browser link. Customers download nothing. You hire no one.
Why trust us
Built by operators who run their own club.
Birdie was built inside All Seasons Indoor Golf Club in Kansas City — our own facility. Every feature exists because we needed it to run a real venue, not because it looked good in a demo. Today, 100+ facilities run on Birdie.
We’re operators first. If it doesn’t work on our floor, it doesn’t ship to yours.
“[One-sentence result in the operator’s words.]”
Coming soon — State of Indoor Golf
The numbers no one in indoor golf will tell you.
What’s a normal weekday utilization for a 6-bay facility? What should a membership cost? How long until break-even? We’re aggregating anonymized data across the facilities on Birdie to answer the questions every operator — and every dreamer — Googles at midnight.
Anonymized and aggregated. No facility is ever identifiable.
Pricing
Start with bookings. Scale when ready.
Start with the booking system, add website and ads when you’re ready to grow.
Just getting started? You’ll land here once you’re open — see Build first.
Most Popular
Booking System
Everything you need to run your bays
- Bay booking calendar
- Membership plans with hour tracking
- Add-ons (BYOB, guests, custom items)
- Automated SMS confirmations
- Square payment integration
- Customer database
- Occupancy tracking
Booking + Website
Your booking system with a conversion-ready site
- Everything in Booking System
- Professionally designed website
- Mobile-optimized & fast
- SEO-optimized structure
- Google Business Profile integration
- Conversion-focused layout
Best ROI
Full Platform
Bookings, website, ads, and SEO — fully managed
- Everything in Booking + Website
- Facebook & Google Ads management
- Ongoing SEO
- Local search domination
- Monthly performance reporting
- Dedicated account manager
No long-term contracts · Live in 24 hours · We handle all setup
Questions owners usually ask
Is Birdie just another booking tool?
No. Booking is just the front door. Underneath, Birdie shows you which weekday hours sit empty, which members have gone quiet, and exactly who to text to win them back — and it can run your door access 24/7. A calendar tells you what’s booked; Birdie tells you how to fill what isn’t.
How is Birdie different from Golf O’Clock?
Golf O’Clock is a booking calendar you set up and run yourself. Birdie is built for simulator venues specifically — hour-bank memberships, weekday pricing, add-ons at checkout, revenue insights, and PDK door access — and we configure all of it for you in 24 hours. One is a tool; the other runs the business.
How long does setup take?
24 hours from the moment you sign. You don’t touch a thing — we set up your bays, pricing, memberships, and add-ons, and your booking page goes live the next day.
Do I need technical experience to set up Birdie?
None. Nothing to install, no developers to hire. You tell us how your venue runs, we build it, and we hand you the keys. If you can run a simulator bay, you can run Birdie.
I don’t have a facility yet — can you help?
Yes — that’s exactly what Birdie Build is for. We help you figure out whether your market can support a facility, build the plan and the numbers, find financing, get it built and branded, and open the doors — then you run it all on Birdie. Most people start with a Feasibility Check before spending a dollar.
What does it cost to build a facility with you?
It’s à la carte, so you’re never signing up for one big number. Most people start with a single low-cost step — a Feasibility Check — and add only the pieces they need from there: planning, financing, buildout, branding, website, equipment, launch. You build at your own pace, one step at a time.
Your venue needs a booking system that was actually built for it.
Golf O’Clock wasn’t. Generic tools weren’t. Birdie was.
15-minute walkthrough · No hard sales process · We handle setup · Live in 24 hours
Resources
Learn how operators run profitable simulator venues.
Operator-focused guides on pricing, memberships, and utilization — plus the playbook for opening your first facility.
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How to Start a Golf Simulator Business
Costs, location, bay count, and the systems that separate thriving venues from struggling ones.
Read the guide → -
Golf Simulator Business Plan Template
Read the guide → -
Golf Simulator Membership Program
Read the guide → -
Golf Simulator Business Revenue
Real numbers by bay count, rate, and utilization.
Read the guide → -
How Much Does It Cost to Open a Golf Simulator Business
Read the guide →
Coverage
We serve golf simulator businesses across the US.
See how Birdie helps simulator operators in your state fill weekday bays, run memberships, and automate booking.
- Texas
- Florida
- California
- New York
- Illinois
- Ohio
- Georgia
- North Carolina
- Pennsylvania
- Michigan
- Minnesota
- Wisconsin
- Arizona
- Colorado
- Washington
- Massachusetts
- New Jersey
- Virginia
- Tennessee
- Missouri
Now serving golf simulator operators across Canada.
From Vancouver to Halifax — purpose-built booking, memberships, and automated SMS for Canadian indoor golf venues.