Business Model
Public play, memberships, leagues, lessons, events, and the right mix for your market.
The Operating Partner for Indoor Golf
From business planning and pro forma support to construction coordination, equipment, branding, marketing, and booking software, Birdie helps operators go from idea to open doors — and keeps the business running after launch.
Plan Before You Sign
Most indoor golf mistakes happen before the first bay is built. The wrong lease, wrong bay count, wrong equipment mix, or weak launch plan can turn a good idea into an expensive lesson. Birdie helps you pressure-test the business before you commit six figures to a space.
Build an independent facility around your market — not a rigid franchise playbook. Birdie gives you the strategy, support, and operating system without forcing a one-size-fits-all model.
Pressure-test demand, pricing, and revenue before you sign.
Catch weak spots early and build with confidence.
Launch on time with the right setup, team, and marketing strategy.
What Birdie Helps You Figure Out
Before you commit to a lease, equipment package, or buildout budget, Birdie helps you pressure-test the key decisions that determine whether the facility works on paper and in the real world.
Public play, memberships, leagues, lessons, events, and the right mix for your market.
Revenue assumptions, utilization, expenses, breakeven, and a model you can actually believe.
Ceiling height, bay count, customer flow, lounge space, and location fit.
Launch monitors, projectors, screens, mats, turf, computers, and supporting tech.
Bay specs, finishes, contractor coordination, electrical needs, and buildout planning.
Positioning, website, pricing, memberships, and a go-to-market plan for opening day.
You stay in control.
Birdie supports independent operators.
Get the structure, strategy, and operating system you need — without handing over your brand, pricing, or customer relationships.
New to indoor golf?
Most people who want to open an indoor golf business don’t fail on effort. They fail on the parts no one warns them about — the wrong market, the wrong lease, the wrong numbers. We built our own. We’ll help you build yours.
Not sure your market can even support a facility? Find out before you spend a dollar.
Or start reading — How to Start a Golf Simulator Business · What It Costs to Open · Real Revenue by Bay Count.
Start with one step. No big commitment. Add the next when you’re ready.
Most venues run at 40% weekday utilization. The right system surfaces those gaps and helps you fill them.
Manual confirmation means no-shows you didn’t see coming. Automated SMS reminders change that overnight.
Hourly bays, group bookings, weekday pricing, memberships — generic tools weren’t built for how you operate.
Birdie handles the setup so you can focus on running your venue. No developers, no migration headaches, no downtime.
See the platform live. No commitment.
Bays, pricing, memberships, and add-ons — all handled.
Customers can book within 24 hours of signing.
No tech knowledge required. We handle everything.
No risk, no complexity. See the pricing and get started.
See it in action
This is what you’ll run on day one.
Booking Experience
Owner Dashboard
Analytics
Bookings
Members
Messages
Payments
A representative view of the Birdie operating system.
The booking system handles your day-to-day. The intelligence layer shows you where to grow.
24/7 Door Access
Birdie integrates directly with PDK smart locks to automate door access. Customers book online, get a time-gated SMS unlock link, and let themselves in. No keypad. No keycard. No one on-site required.
Every booking triggers a text with a unique unlock link that activates at session start and expires when they leave.
The link only works during the booked window. Arrive early — it won’t open. Session ends — it stops working.
Works on any smartphone through a browser link. Customers download nothing. You hire no one.
Why trust us
Birdie was built inside All Seasons Indoor Golf Club in Kansas City — our own facility. Every feature exists because we needed it to run a real venue, not because it looked good in a demo. Today, 100+ facilities run on Birdie.
We’re operators first. If it doesn’t work on our floor, it doesn’t ship to yours.
“[One-sentence result in the operator’s words.]”
Coming soon — State of Indoor Golf
What’s a normal weekday utilization for a 6-bay facility? What should a membership cost? How long until break-even? We’re aggregating anonymized data across the facilities on Birdie to answer the questions every operator — and every dreamer — Googles at midnight.
Anonymized and aggregated. No facility is ever identifiable.
Pricing
Start with the booking system, add website and ads when you’re ready to grow.
Just getting started? You’ll land here once you’re open — see Build first.
Everything you need to run your bays
Your booking system with a conversion-ready site
Bookings, website, ads, and SEO — fully managed
No long-term contracts · Live in 24 hours · We handle all setup
No. Booking is just the front door. Underneath, Birdie shows you which weekday hours sit empty, which members have gone quiet, and exactly who to text to win them back — and it can run your door access 24/7. A calendar tells you what’s booked; Birdie tells you how to fill what isn’t.
Golf O’Clock is a booking calendar you set up and run yourself. Birdie is built for simulator venues specifically — hour-bank memberships, weekday pricing, add-ons at checkout, revenue insights, and PDK door access — and we configure all of it for you in 24 hours. One is a tool; the other runs the business.
24 hours from the moment you sign. You don’t touch a thing — we set up your bays, pricing, memberships, and add-ons, and your booking page goes live the next day.
None. Nothing to install, no developers to hire. You tell us how your venue runs, we build it, and we hand you the keys. If you can run a simulator bay, you can run Birdie.
Yes — that’s exactly what Birdie Build is for. We help you figure out whether your market can support a facility, build the plan and the numbers, find financing, get it built and branded, and open the doors — then you run it all on Birdie. Most people start with a Feasibility Check before spending a dollar.
It’s à la carte, so you’re never signing up for one big number. Most people start with a single low-cost step — a Feasibility Check — and add only the pieces they need from there: planning, financing, buildout, branding, website, equipment, launch. You build at your own pace, one step at a time.
Golf O’Clock wasn’t. Generic tools weren’t. Birdie was.
15-minute walkthrough · No hard sales process · We handle setup · Live in 24 hours
Resources
Operator-focused guides on pricing, memberships, and utilization — plus the playbook for opening your first facility.
Costs, location, bay count, and the systems that separate thriving venues from struggling ones.
Read the guide →Real numbers by bay count, rate, and utilization.
Read the guide →Coverage
See how Birdie helps simulator operators in your state fill weekday bays, run memberships, and automate booking.
From Vancouver to Halifax — purpose-built booking, memberships, and automated SMS for Canadian indoor golf venues.